OBJECTIVE
Create a wordmark and layout design for an original publication. Develop a strong visual system and use of imagery for the publication cover, table of contents, and a minimum of two spreads of an interview article and feature article.
CONCEPT
Aghast is a smack-in-the-face star, standing up for the freaks, and embracing the art of unconventional makeup styles, leaving people’s heads turning and mouths agape.
Aghast is a magazine about the variety in the alternative makeup community. It will showcase and discuss different types of alternative makeup styles, their histories, makeup tips, and tricks, and feature a variety of alternative makeup artists. Alternative makeup is interesting and fun, but quite shocking at first glance. Within that glance, a glimpse of the history and artistry in the makeup is seen, exposing audiences to a new world.
Words that DO describe Aghast:
- startling
-astounding
-outlandish
-loud
-disorienting
-unapologetic
-dynamic
-disruptive
-nonconformist
Words that DON'T describe Aghast:
- traditional
-simple
-calm
-neutral
-dainty
-plain
-quiet
-minimalist
-muted
WORDMARK ITERATIONS
I played with changing the terminals, proximities, edges, widths, x-heights, and capitalizations of many letterforms with different base typefaces to find the perfect wordmark that exudates the bold and outlandishness of Aghast.
FINAL WORDMARK
PUBLICATION VISUAL DESIGN SYSTEM
TABLE OF CONTENTS ITERATIONS
FEATURE ARTICLE ITERATIONS
INTERVIEW ARTICLE IT
FINAL PUBLICATION DESIGN
